As part of a Professional Practices unit at UAL, I collaborated with peers to respond to a live brief from the South East London Integrated Care Board (NHS South East London). We were asked to design a social media campaign encouraging individuals aged 25-29 to attend cervical cancer screenings. My team (Yiwing, Millie, Sijia, Tianlan, and me) developed a unique concept centred around a bagel, creatively symbolising the shape of the cervix. While our campaign was not ultimately selected, the project sharpened my skills in conceptualising engaging content for a targeted audience and working within the parameters of a client brief.